Effective Date: April 10, 2020

This Bonfire Privacy Policy (“Privacy Policy”) describes how Bonfire, Inc. (“Bonfire,” “we,” “us,” or “our”), as the operator of the:

  • Website and Bonfire pages on social networks (“Website”),
  • Content management platform (“Dashboard”),
  • Mobile, iOS and Android applications branded “Bonfire” (individually or collectively, “App”), and
  • Products and services we offer through the Dashboard and the App (individually or collectively, “Services”),

collects certain information when a visitor (“Visitor”) or a customer (“Registered User”) visits, accesses or uses the Website and the Services. “Services” also includes email or other correspondence or calls, from or about individuals, information about registrants or attendees at events, and information collected from or through other interactions with Bonfire’s representatives. It also explains how we use and disclose the information we collect from Visitors and Registered Users, and their respective rights in relation to that information.

For the purpose of this document “individual” or “you” means a person who accesses the Website or the Services as a Visitor or a Registered User.

1. Information Collected from Visitors

A – Information Automatically Collected
When a Visitor visits the Website, or uses the App we automatically collect: Log Data
  • Technical Information: type of device, operating system, browser type and version, computer and connection information,
  • Preferences and settings: time zone, language, and character size;
  • Identifiers: IP address;
  • Coarse geographic information: geographic location derived from the IP address;
  • Preferences and settings: time zone, language, and character size;
  • Whether the Individual experienced a crash;

Traffic Data

Data generated by the use of the Website or Services also include: (for EEA users, if the user has accepted profiling cookie)
  • Information about use of the Website or Services: date stamp, URL of the visited page, URL of the last webpage visited before visiting our Website or Services;
  • History of interaction with our webpages: pages viewed, time spent on a page, click through, clickstream data; queries made, search history, search results selected; comments made, type of service requested, purchases made.
You may choose whether to share or not your location details with us by adjusting your mobile device’s location services settings. For instructions on changing the relevant settings, please see the information provided by from your service provider or device manufacturer.   Note: Individuals located in the European Economic Area may have the right to prevent certain form of collection of personal information. See the Section “Cookies and other Technologies.”    

B – Information Visitors Directly and Voluntarily Provide

If you are a Visitor, and wish to request additional information about the Services we offer, you will be invited to fill out a form to submit your request, we will collect the following information:
  • Name,
  • Creator Name(s) or Stage Name(s)
  • Company/organization
  • Company / organization website
  • The number of artists the organization manages
  • Phone number
  • Email address.


C – Information You Post on the Public Area of the Website

If you post information on public areas of the Website or Services, such as on Bonfire social media pages, that information may be collected and used by Bonfire, other users of the Services, and the public. We strongly recommend that you do not post any information through the public areas of the Website that allows strangers to identify or locate you or that you otherwise do not want to share with the public.

D – Communication from Visitors

When a Visitor completes an online form, visits our Website or Services (for example on social media), or contacts us, by email, phone or text, we automatically collect and store certain information about that user and the user’s activities, as we receive from such user, for example:

  • Name and contact information;
  • Information that the Visitor provides to us;
  • Visitor’s company information, if any;
  • Nature of the communication;
  • Purpose of the interaction
  • Action we took in response to the inquiry or request;
  • Any action the Visitor takes upon receipt of such communication (for example, whether the user registers to attend an event that we offer, or request to receive documentation).

The information collected in connection with each type of interaction is retained so that we can continue interaction with the requestor with respect to our Website or Services.

E – Surveys and Contests

From time-to-time, we invite Visitors to participate in surveys or contests. Participation is voluntary. These surveys are organized for the purposes of our marketing efforts. When an individual participates, we request certain personal information such as name and email address. This is necessary to ensure that responses are categorized properly and are not duplicated. Depending on the nature of the survey or contests, we also use this information to send the survey results to the participants, or, if applicable, to notify contest winners and award prizes. We also use the information in aggregate form, for analytics purposes, to understand our market, to monitor site traffic or app usage, or to modify our offering to meet the needs or interests of visitors. If we use a third-party service provider to conduct these surveys, the information collected by the service provider may be subject to both the service provider’s privacy policy and ours. We will provide information about the applicable privacy policies with the survey rules and will seek your explicit consent to these rules when required by law. You should read the terms of the survey or contest to understand the extent to which the service provider is allowed to use or reuse the information collected.